01 / DONE FOR YOU
Discuss Google Ads ↗Google Ads management for e-commerce.
Campaign structure, Google Shopping, Search, feed strategy, testing and ongoing optimisation focused on profitable e-commerce growth.
↗ Google Ads · Merchant Center · Shopify E-commerce
Robin
Tesselaar.
Google Ads Expert.
Merchant Center Expert.
Scale with clarity. Grow with profit.
I help e-commerce brands turn Google Ads into profitable growth. As a Google Ads and Merchant Center expert, I connect campaign management, Shopping feeds, Shopify and conversion optimisation into one profit-focused e-commerce system.
€90MAd spend
275E-com clients
8,000+E-commerce owners
ProfitFocus
Google Ads specialist
Strategy, management and scalable performance.
Shopify & Merchant Center
Full integration and product feed optimisation.
What I can help with
Google Ads & Merchant Center expertise for e-commerce.
02 / RECOVERY
Get Merchant Center help ↗Google Merchant Center support.
Policy-first troubleshooting, product feed optimisation, account fixes and practical support when Google Merchant Center is limiting your ability to advertise.
03 / LEARN
See the framework ↗Knowledge & frameworks.
Videos, checklists, playbooks and resources that help e-commerce owners understand the systems behind profitable Google Ads.
04 / FOUNDATION
See the approach ↗Store & tracking readiness.
Shopify, feeds, analytics and conversion foundations aligned so paid traffic has better data and a cleaner path to purchase.
01
Specialized focus
Google Ads and the surrounding e-commerce systems instead of spreading attention across every channel.
02
Tested in real accounts
Strategy is grounded in client accounts, real stores and the operational problems e-commerce teams face every day.
03
Clear communication
Less black-box marketing, more explanation around what is changing, why it matters and what happens next.
04
Profit before vanity metrics
Revenue, ROAS and growth only matter when the economics behind the store remain healthy.
The growth system
A complete e-commerce system for stronger Google Ads performance.
Shopify
Clean structure and a conversion-ready customer journey.
Merchant Center
Healthy product data and policy alignment.
Analytics
Reliable signals for better optimization decisions.
Google Ads
Campaigns built around intent and profitability.
Conversion
Make every click more valuable after it lands.
Iteration
Keep testing, learning and reallocating budget.
“The goal is not more traffic. The goal is a better e-commerce system that turns the right traffic into profitable growth.”
Robin Tesselaar
Founder, Robtronic Media
Robtronic proof points
Built around outcomes.
€90Me-com revenue generated
through Google Ads in 2025
through Google Ads in 2025
250+brands highlighted
by Robtronic Media
by Robtronic Media
GlobalUS, Canada
and Europe
and Europe
FAQ
Google Ads & Merchant Center FAQ.
Robin Tesselaar specializes in Google Ads for e-commerce, Google Merchant Center, Shopify, product feeds, analytics and conversion-focused growth systems.
A Google Ads expert connects campaign structure, Shopping and Search strategy, product data, measurement and ongoing optimisation so advertising decisions are based on profitable growth rather than traffic alone.
A Merchant Center expert helps diagnose account and policy issues, improve product feed quality, align store data and resolve problems that can prevent products or campaigns from serving correctly.
Shopify provides the store and product data, Merchant Center structures that product information for Google, and Google Ads uses those signals to reach shoppers. Strong results depend on all three working together.
This site is Robin Tesselaar’s personal expert brand, while Robtronic Media remains the agency and service platform for implementation and ongoing execution.
Ready to grow?
Turn Google Ads into a growth system.
Explore Robtronic Media for managed Google Ads, Merchant Center support and e-commerce resources.